case in point.
traditional
supplements
brand
we scaled a startup from zero to seven-figure revenue in just 18 months
We were engaged by a brand that has just innovated a completely new supplement product with a unique format and had decided to kick-start its launch here in Singapore.
objective.
To successfully launch the brand and achieve a consistent base revenue growth.
challenges.
- customers are not familiar with the product format
- product value required substantial education
- high price point
- limited access to channels
scope.
- website ux/ui design
- social media management
- facebook/instagram paid ads
- marketing strategy
- marketing campaigns & activations
- marketing budget & goal setting
- KOL collaborations
- EDMs
channels.
- retail channel (pop-ups & roadshows)
- ecommerce website / D2C
- corporate selling
- online resellers
solutions.
- managed a pop-up roadshow where customers could experience products
- focused content on a ritual & lifestyle rather than pushing product on website & social media channels
- created content surrounding KOLs & personalities to create relatability
- focused overall messaging on showing appreciation to loved ones through gifting
- expanding on key gifting seasons such as Mother’s Day, Lunar New Year, Christmas, & Mid-Autumn Festival
- strategic advertising with ads acquiring an average ROAS of 2.5, with a spending of almost $91,000 which generated a revenue of $231,000
- continual optimisation of the website UX/UI for better conversion